Our Pick of the Day on ClassicCars.com is an early example of the E23 BMW 7 series, a 1979 BMW 733i located at a dealer in Sioux Falls, South Dakota. I can still remember the first time I saw a BMW 733i. I was in the 8th grade and saw one parked in front of the BMW dealer in Tucson, Arizona. The only car I could compare it to at the time was the new 6 Series. To me, it was the most sporty-looking high-end luxury sedan ever. Compared to the Mercedes S Class of the time, it looked like something new and futuristic – more like a luxury sports sedan than any German luxury car I had ever seen. The shark-nose front end is a great style feature and looks as good or better today than it did when new. The BMW E23 7 Series is quite possibly my single favorite Paul Bracq design, combining elegance and sporting in what was a brand-new way at the time.
Over the years I have had the opportunity to drive a few of these first-generation E23 7 Series cars, and even bought one about 10 years ago to use during Monterey Car Week. What surprised me the most is that these first 7 Series BMWs still hold up as a luxury car today. Sure, there’s no Bluetooth or navigation, but the materials used and the build quality of these first 7 Series cars were probably the very best that BMW had built at the time. The one I bought was a 1984 model, and after 30 years and over 150,000 miles later, it still felt like an amazingly well-constructed car.
The other thing about these first 7 Series cars is that they are truly sports sedans in luxury-car clothes; they are fun to drive and handle better than any other sedan of the era. Period magazine tests showed very believable skid-pad numbers of .85g – and yet somehow the car also rides very nicely.
This car is painted in what I am assuming is its original Alpine White over its original red full leather interior. I say “original” as this car has only covered a total of 49,000 miles from new and looks to be a completely original example based on the photos provided.
The seller states, “This 733i exudes sophistication and style. Equipped with an automatic transmission, this first-generation BMW 7 Series delivers a smooth and refined driving experience, true to the BMW legacy of precision engineering and comfort. Perfect for collectors or enthusiasts looking to own a piece of BMW history.”
I would agree with that statement, but I wanted to know more about this specific car’s history. Finding a first-generation 7 Series with low miles and this clean is very unusual, and I was sure there was a story to go along with it. To find out more, I called the selling dealer and asked them about this 733i. I found out that the owner of the dealership actually acquired the car from the family that purchased the car new. It includes service history, all manuals, tools and everything else it came with when it rolled off the showroom floor.
The exterior looks outstanding, with no visible issues anywhere. The paint appears to be in excellent condition, and the brightwork and rubber trim all appear to be in time-capsule-like form.
The same goes for the interior. The red leather is in excellent shape, the headliner looks great and is not sagging anywhere, and the wood trim also appears as good as it did when new. Amazingly, even the dash is uncracked, and the car still features its original Blaupunkt AM/FM cassette stereo.
The same goes for the engine compartment, which in photos looks very clean and all-original under the hood. The engine still has traces of the original cosmoline, something BMW collectors love to see.
It is interesting that many older European car collectors do not seem to gravitate toward the luxury cars of the 1970s and ’80s and instead focus more on the sports and GT options. That is changing, though, as it seems many younger collectors – yes, that’s you, Wes and Forrest – have embraced classic 1980s and 1990s European luxury cars. I totally get it. These cars always represented the best a manufacturer could build in the era, and the original E23 BMW 7 Series cars definitely used this model to showcase the height of the automaker’s capabilities. It was the model BMW went all out to build, looking to produce the best European luxury car in the world. The legendary automotive journalist David E. David when writing his first review of the BMW 733i: “Damn, what a car … this is Bimmer Infinity.” I agree with him wholeheartedly.
This all-original, low-mile 1979 BMW 733i is being offered for $19,411. I have to say it is one of the finest examples I have seen in years and represents what I would call a good buy, especially for BMW Infinity.
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