Genesis Motors Australia is set to open its first agency-model retail site in mid-2025, with a brand-new showroom in Sydney’s northwest.
Located on Victoria Avenue in Castle Hill, the upcoming “Genesis Castle Hill Showcase” marks a major milestone in the brand’s Australian expansion and introduces a new chapter in its retail approach.
Developed in partnership with CKD Automotive, Genesis Castle Hill will be the company’s eighth location nationwide and the third in Sydney, following the flagship Genesis Studio on Pitt Street and the Genesis Showcase in North Strathfield.
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The new site also represents the first time Genesis will operate under an agency model in Australia, where customers buy directly from the brand but are supported by third-party retailers like CKD Automotive.
CKD Automotive is a family-owned car dealership group based in NSW, operating dealerships for the likes of Hyundai, Nissan, Mazda, Kia, MG and Suzuki.
According to Genesis Motors Australia boss, Justin Douglass, this approach is all about maintaining the brand’s luxury positioning while enhancing accessibility.
“We welcome to the Genesis family our first agency partners, CKD Automotive, who align with our luxury brand values and customer-centric philosophy,” Mr Douglass said.
“By expanding the footprint of our Genesis-owned stores and agency outlets, we will build upon the high standard of service we set for our brand, meet increasing demand, and ensure the Genesis experience is accessible to a wider audience.”
Chad Davies, Owner and Director of CKD Automotive, echoed the sentiment: “Our new retail space is ideally located in Sydney’s Hills District, and once complete will deliver the luxury experience expected by discerning Genesis customers.”
The Castle Hill facility promises to showcase the brand’s full model range in signature Genesis showroom style, using interior fit and finish in what the brand refers to as ‘Beauty of White Space’, similar to the recently launched Gold Coast location.
Since launching locally in 2019, Genesis has gradually built a boutique-style national footprint with flagship studios in Sydney and Melbourne and showcases in key metro areas, including Brisbane, Gold Coast, Perth and now Castle Hill.
The Castle Hill Showcase is expected to serve as a convenient destination for luxury car buyers in the growing north-west Sydney corridor, offering a full Genesis hospitality experience under the new agency model.
In addition to expanding its retail footprint, Genesis is enhancing its Australian lineup by introducing the Magma series, a high-performance sub-brand aimed at rivalling established players like BMW M and Mercedes-AMG.
The first Magma model, the GV60 Magma, is slated for an Australian debut in 2026, featuring a more aggressive design and performance enhancements over the standard GV60 electric SUV.
Genesis plans to potentially extend the Magma treatment across its range, including models like the G80 sedan and GV80 SUV, offering Australian consumers a blend of luxury and sportiness.
2025 is a big year for the luxury brand, after Genesis deliveries fell 26.9 per cent in 2024 compared to the year before, with 1400 vehicles reaching customers.
Although it is a reflection of the wider market and economic times, this was a sharper decline than rivals Lexus (down 10.2 per cent) and Audi (down 19.5 per cent).
Despite the tough year behind it, Mr Douglass has said he expects deliveries to increase in 2025 compared to last year.
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