Despite the market signaling all-electric vehicle sales slowing down, Ford leadership is promising a “breakthrough” EV platform to be revealed in August.
During Ford Motor Company’s earnings call for the first half of 2025, CEO Jim Farley announced that Blue Oval will be unveiling an all-new electric platform that will serve as a “Model T moment” for the brand. Considering that was the vehicle that effectively made automobiles accessible to the general public over a century ago, the assumption here is that Ford plans on delivering an affordable EV.
The company already sells the F-150 Lightning and Mustang Mach-E (above) on the domestic, so it’s safe to say that the forthcoming platform won’t yield another full-size electric pickup or compact crossover. Elsewhere, it produces the Capri EV (pictured below) and numerous electrified flavors of the Transit passenger van. While there were rumors that Blue Oval was developing an affordable small pickup and SUV for the global market that would run exclusively on battery power, those models have reportedly been delayed.
“We will be in Kentucky to share more about our plans to design and build a breakthrough electric vehicle and platform in the U.S. This is a Model T moment for us at Ford, a chance to bring in a new family of vehicles to the world that offer incredible technology, efficiency, space, and features,” stated Farley.
All we know for certain is that this will be an entirely new platform that will be manufactured somewhere within the United States. The announcement will likewise coincide with an entirely new EV strategy for the business. Speculation has been rampant. But the general assumption is that assembly will take place at the Kentucky truck plant (currently responsible for some of the company’s largest models) yielding electric models with a lower price tag than its current EVs.
We know that the company previously stated that it needed to bring down the price of all-electric vehicles and had a team dedicated toward achieving those ends. Ford believes that this is the best way to compete with affordable EVs stemming from China, both domestically and abroad.
Late in 2024, Farley even confessed to daily driving a Xiaomi SU7 (above) for several months. He said he didn’t want to stop driving it and considered it an eye-opening experience that would necessitate Ford making some major changes.
“We believe the only way to compete effectively with the Chinese on EVs all around the globe is to go and really push ourselves to radically transform our engineering, supply chain, and manufacturing process,” the CEO explained.
However, this is kind of what the company has been promising since 2015, minus the overt emphasis on China. The original premise of “Ford Mobility” during the Mark Fields years was to pivot toward the latest tech and eventually deliver mass-market electric vehicles. The other side of the plan involved leveraging connectivity features into new revenue streams — which is hardly a goal that’s exclusive to Blue Oval.
[Images: Ford]
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