Cupra? We learned about this automotive brand several months ago when we wrote about this companion brand to Seat. The Spanish manufacturer has had aspirations to reach the U.S. market by 2030, but now we have received news that those plans have been delayed.
Owned by the Volkswagen Group, Cupra (which comes off as being somewhat like Scion, complete with hip marketing) planned to offer us edgy electric SUV and maybe more. However, Car and Driver reports that the 2030 goal has been postponed—not cancelled—after a recent earnings report. The brand “will continue to monitor market developments in the coming years to determine the best timing and approach.”
Cupra did not start out as an EV brand, but the introduction of the VW ID.3-based Born crossover that first appeared several years ago was the beginning of what will be an all-EV lineup. If and by the time Cupra is able to sort itself for the American market, we may also be the recipient of the Cupra Dark Rebel, a 2023 concept that will take the brand beyond its current crossover lineup.
