Barrett-Jackson is ready to thrill concert-goers with one of the hottest stars in country music, Cole Swindell, during the annual Rock The Block concert, January 16, 2026, at WestWorld of Scottsdale. The auction’s kickoff concert will open with singer-songwriter Chris Lane, followed by headlining artist Cole Swindell, who recently released his fifth studio album, “Spanish Moss.” Concert tickets start at $85 and go on sale Friday, July 18, at 10 a.m. MST.
“From Foreigner to Sammy Hagar and now a country music superstar, our Rock The Block concerts have become the ultimate kick-off for auction week in January,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “This year, we couldn’t be more excited to welcome chart-topping country music artists, Cole Swindell and Chris Lane, to the stage to get us geared up for another incredible auction week at WestWorld of Scottsdale. They are among the most celebrated voices in country music today, and you’ll get to see them together at our Rock The Block concert in January.”
Cole Swindell has produced chart-topping hits like “She Had Me at Heads Carolina,” “Forever To Me,” “Chillin’ It,” “Single Saturday Night,” and more. With over 8 billion total global streams to date, Swindell is firmly established as a powerhouse in country music. A Georgia native, Swindell’s appearance at Rock The Block will follow his 2025 Happy Hour Sad Tour, which kicks off this September.
“There’s nothing that compares to the energy of a live crowd, and I am so excited to hit the stage during Barrett-Jackson’s Rock The Block concert this January,” said Swindell. “I have no doubt this show is going to be something special. I can’t wait to see y’all there and make it a night we’ll never forget.”
A North Carolina native, Chris Lane has stepped into a more grounded and personal era with his new album “Shade Tree,” which debuted with an impressive 1.65 million streams in its first week. With more than two billion career streams, Lane’s catalog includes hits like “Dancin’ In The Moonlight” with Lauren Alaina, “Howdy,” and “Stop Coming Over.” He’s earned nominations from the iHeartRadio Music Awards, ACM Awards, and Radio Disney Music Awards, as well as toured with Rascal Flatts, Florida Georgia Line, Brad Paisley, Dan + Shay and Kane Brown.
“Much like the diversity of our collector car dockets, our Rock The Block concerts bring in an incredible range of talent that showcase different sounds and stories across different genres,” said Steve Davis, president of Barrett-Jackson. “This year the talent on our stage will be extraordinary and our guests can expect an unforgettable experience filled with great music, energy and the kind of moments that make Barrett-Jackson the ultimate lifestyle experience.”
Rock The Block concert-goers will receive exclusive early access to the Barrett-Jackson auction site before it opens to the public and the opportunity to preview some of the world-class auction vehicles. Guests can begin the evening with a first look inside the Sponsor Pavilion, showcasing the latest vehicles and displays from leading automakers and enjoy drinks and a light bite to eat while viewing the auction’s star vehicles displayed in the North and South Showcase Pavilions that surround the auction arena.
Tickets for Rock The Block are on sale Friday, July 18, with reserved seating and hospitality packages in the Premium Hospitality Suite located in the Muscle Lounge – an incredibly intimate setting offering elevated views with food and beverage service.
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